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Achieving User-Driven Improvements & Breakthroughs –
Approaches & Resources for BPM Professionals

Jason Magidson

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Jul 30, 2025 12:00 PM (EST)

How can BPM professionals go beyond incremental improvements to deliver transformative change? This session explores how involving users—both internal and external—as co-creators of business processes can unlock innovation, drive greater value, and accelerate adoption. By shifting stakeholders into “wish mode”—encouraging them to imagine ideal, unconstrained experiences—organizations can tap into powerful insights that transcend today’s pain points. Attendees will discover actionable techniques for facilitating this mindset shift and turning aspirational input into tangible, high-impact designs.

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Jason Magidson is a user experience expert who has helped organizations drive process improvements and generate hundreds of millions in value by engaging users in designing practical, high-impact solutions. His approach blends process improvement with culture change to foster shared ownership, reduce resistance, and drive sustainable results across industries like tech, healthcare, manufacturing, and finance for organizations such as Amazon, GlaxoSmithKline, AmeriHealth Caritas, Merck, and IKEA.

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